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Lori Elizabeth White |
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St. Louis, MO |
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Objective |
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I work with clients to build their conversations, shape stories and create communities. Passionate about online technology, I aim to serve clients through sharp project management, insightful information design, and on point concepting.
The more hats for me to wear, the better I look - from account direction to research, recruiting to writing, technical to qualitative, traditional to technological. I hope to use my passion and experience as an account director, copywriter or project manager at a agency, start-up or organization in need of passion for genuinely communicating with and advocating for the customer while serving the needs of the bottom line. |
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Education |
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Skills |
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LANGUAGE: |
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Professional Background |
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Collaborates with various creative and account service teams as project manager and key interactive concept go-to in brainstorms and builds of interactive solutions for new business and national brands Dean Foods and Bacardi USA.
Responsible for maintaining web standards and building out Moosylvania's online community reputation and strategy. Acts as usability consultant, combining understanding of pointed, strategic web copy and information architecture. Coordinate launch and side projects for web startup, MealChime.com acting as head community manager, project coordinator, community marketing strategist. In addition, is editor in chief and coordinator of both the MealChime.com and Moosylvania.com blogs. - |
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Projects and assignments include leveraging Web 2.0 market trends for clients - including AT&T and Papa John's Pizza - by generating strategic data; using various online and interactive resources to create dynamic and resultant community marketing through blog outreach; gauging tone and relevance of blogs in relation to media strategy using SEO metrics; developing comprehensive community profiles and consumer interaction recommendations, presenting low-cost, high-impact new media marketing options
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Role involves creating a digital media marketing training scheme tailored to the needs of this web radio show; affecting a valuable use of non-traditional guerilla and community marketing strategies through blogging; supervision and maintenance of all strategies to ensure their comprehensive and conscientious execution by and for the client
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Responsibilities cover building a greater and more valuable community around this small business through community outreach strategies and online relationship-building with key fashion bloggers; exploring niche market opportunities online using social media, customer service edgework; executing tailor-made communications campaigns through blogging and community marketing tools such as RSS, wikis, social networks etc...
Copywriting assignments consist of drafting all creative and advertising copy - from product descriptions and web content to e-newsletters, advertising copy and event announcements - for web and promotional materials - |
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Assigned tasks including communicating with our varied clients, including Anheuser Bush, Tiffany's and local retail & restaurants; delivering effective and personalized ad and editorial copywriting; researching & fact checking ad campaigns to effectively maintain the established marketing strategy of the publication.
Accountable for professional collaboration with editorial, marketing and sales staffs to increase the efficiency of advertising client account management and maintenance - |
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Accomplishments span the generation and execution of a strategic PR action plan and rebranding initiative; development of cooperative partnerships through planning sessions and varied collaborations; mediation between cross-functional creative staff teams in numerous time-sensitive and results-driven projects - |
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Each summer, assignments comprised leading and significantly contributing to collaboration with a diverse group of peers and the administration to write and perform comedic sketches in order to articulate and incorporate the University's brand, policies and initiatives
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Primary project encompassed communicating in French and English to designing and executing a professional language and skill-set training program for French-speaking pre-business school candidates, ensuring culturally appropriate, interactive and conversational preparation for the business world.
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Responsible for all descriptive copy of high-end imported beers from Austria and Belgium. Interact with beer connoisseur community online to tailor and optimize copy and to research beer preferences.
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Awards and Honors |
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Graduated with Honors - University of Pennsylvania 2005
52nd City Kick Ass Award Winner- 2008 : for my blogging on Mississippi River Valley Girl... and for being a relentlessly positive advocate for the city of St. Louis in a wide variety of media. |
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