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PROFESSIONAL EXPERIENCE
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Electric Artists, New York, NY
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February 2011 - Present
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Digital Strategist
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Brings together consumer insights, engaging content, and emerging technologies to create integrated strategic frameworks and innovative marketing plans and for brands. Clients include The Economist, American Express, David's Bridal, Priscilla of Boston, BabyBjorn, USA Network and various documentary film projects. - Crafted social media content strategy deployment strategy to create on-brand content optimized for sharing digital campaigns, giveaways and hashtag promotions, driving traffic, sales and engagement.
- Developed deployment strategies that focused on creating meaningful and sharable content for mobile applications.
- Combine digital strategy with in-person event marketing and personal branding, developing universal tactical framework for various clients.
- Researched and developed strategic framework and tactical planning to meet messaging and business goals of brands on emerging platforms such as Tumblr, Instagram and Vyou as well as more established new media platforms.
- Created tactical plan to deploy a multi-platform community-driven video submission project, bringing together consumer insights and human factors research to develop community driven video content and submission strategy.
- Research, craft and deploy strategic partnerships aligning tech startups and social entrepreneurship with cause marketing goals from an angle that marries social impact with brand business goals.
- Supported American Express OPEN's partnership with Facebook for the Big Break for Small Businesses and promotion, aiding in selecting 10 finalists from a pool of 11,000.
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The Economist Newspaper, New York, NY
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October 2010 - February 2011
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Audience Development - Economist Online
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Manage in social media product development, innovations and content strategy. - Manage development, planning, content strategy and execution of existing and new digital products, working simultaneously with audience development team in New York and community editorial team in London
- Launch social media monitoring dashboards and online event strategy for all online events - from Digital editions launch of the Economist iPhone and iPad app, to online twitter-debates
- Draft all twitter headline and copy, coordinating with social media manager to research effectiveness of hashtag strategy to audience-building
- Create and establish workflow and production standards for all video (and soon audio) products on E.com integration with current and future youtube and video-sharing interactive platforms - working with Audio/Video editorial team in NYC, community team in London and Audience Development team in NYC
- Draft proposals and strategy briefs for partnerships to launch interactive product experiences with clients such as FourSquare, Instagram, Google Moderator and appengine, Instapaper
- Conducted research into best practices in digital audience development and interactive product development, identifying and drafting key action plans; presented VP of Audience Development
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The Majora Carter Group, Bronx, NY
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September 2009 - Ongoing
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Communications Associate, New Media Consultant
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Established new media project innovations and cultivated lively communities within social media properties to align and support Majora Carter Group brand with company green projects, current clients and environmental justice mission - Garner over 2,000 new fans via Facebook (~2000% increase) and over 2,500 new Twitter followers (~2,500% increase), with all audiences growing by at least 50-60 participants (2% increase) weekly as of June 2010.
- Evaluate social media needs of MCG client projects, conceive ways to use technology to innovate process
- Coordinated online geo-location system for mapping potential urban farming sites in Detroit, MI
- Reviewed North Eastern Carolina community engagement plan, recommended online wiki-based community engagement strategy beginning with the student groups of Elizabeth City University
- Recommend further real-world-based, action-driven, participatory online media immersion and partnerships to support both the company brand and our clients through online platforms such as microfinance platforms such as Kickstarter, urban data aggregator SeeClickFix, and crowdsourcing platforms GeniusRocket and Change.org
- Initiate website overhaul and launch on more interactive and dynamic platform in less than 2 months, beginning to end
- Draft and execute comprehensive web informational architecture plan
- Interface with employees across firm to create effective web experience on company website and on varied social media properties in alignment with recommended brand messaging and company services and deliverables
- Coordinated effort to increase awareness of federal Government initiatives in the green economy.
- Monitor and administer our communications and relationship with federal government, supervise interns in summarizing and synthesizing daily legislative progress
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Big Think Inc., Remote
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March 2009 - September 2009
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Chief Social Media Strategist
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Head up development and execution of brand planning and strategic new media marketing and communications - Planned strategic brand overhaul of client, a medical informatics firm, incorporating and supporting touchstone online video media spot with social media enriched microsite, and email marketing
- Developed new business proposals, working directly with CEO to broaden existing brands in ways that incorporate social media touchstones and increase conversion and awareness
- Drafted all brand collateral using social media and new media communications strategy to effectively reposition client as a category leader in the use of new media
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12 Interactive LLC, Chicago, IL
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February 2009 - September 2009
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Marketing Coordinator
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Executes strategic business development initiatives, optimizing and monetizing marketing, communications and customer service for suite of new media business websites - Initiated user experience changes, improving user base and community engagement, halving amount of conversions lost due to failed sign-ups
- Interfaced with internal technology department to meet deadlines in support of overall strategic business plan for sites PerkSpot.com, an online employee benefit platform and CouponTweet.com, a viral discount sharing aggregator
- Sought out and closed on strategic vendor partnerships to optimize sales via local and national merchants in parallel with tailored marketing plan and budgets
- Executed strategic copy editing for email marketing and business blog development, writing and completion
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SaveDaptone.com, Brooklyn, NY
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February 2009 - February 2009
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Founder
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Marketing, user experience and communications lead in upstart micro-philanthropy venture, developing strategic partnerships with online news outlets Village Voice, Brooklyn Vegan and Gawker media affiliate The Gothamist - Set up 4-dollar microdonation site to aid in the repurchasing of rare items lost after the burglary of Daptone Studios in February 2009, managing site build, branding and vital user experience structure
- Executed pinpointed social media strategy, using quantitative metrics and qualitative research, administering nascent community of donors and concurrent online payment databases
- Developed communications strategy, using real-time blog monitoring and metrics-driven outreach, leveraging strategic partnerships with communities within Twitter and Facebook community hubs to strategically, genuinely and effectively raise over $1,500 in a whirlwind viral marketing campaign the course of only 3 weeks
- Currently working with Daptone Studios on business development initiatives to improve their direct sales through creative new media strategies
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Moosylvania Marketing, St. Louis, MO
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June 2008 - January 2009
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New Media Coordinator
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Day-to-day client contact to launch new media venture, interfaced with existing technology and client teams to implement and execute new media and user experience strategy, reinvigorating brands and coordinating re-launch of new-media driven agency website - Head new media project manager, focusing on staging and development of design build of MealChime.com, an agency-incubated dining coupon web search startup, executing marketing plan, drafting all communications collateral, interactive copy and creating customer relations feedback structure
- Researched and drafted user-interaction and experience design and information architecture plans, collaborating with Account Director and VP of Interactive to manage web builds for clients MealChime, Dean Foods, Bacardi USA-Martini-Rossi, and the Moosylvania agency website
- Managed build-out and launch of Moosylvania Agency's website, subsequently engaged and interfaced with cross-functional teams agency-wide to execute comprehensive blog editorial calendar and new media strategy for the Moosylvania's corporate blog and website, drafting all preliminary copy and developing initial launch plan
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