Lori White's Resume

View Lori White's Complete Resume at Emurse.com

LORI E. WHITE

SUMMARY OF EXPERIENCE

Marketing and communications professional with focus on digital brand planning, strategic social media communications campaigns and online community building.

Worked directly with CEOs in staging, managing and execution of new media ventures such as:

MealChime.com

PerkSpot.com

CouponTweet.com

Collaborated to develop and create social media campaigns at national and international firms, working with brands such as Papa Johns, Bacardi USA and AT&T.

Key focuses and strategies:
Building the billable strength of brand conversations, creating usable and delightful web experiences, shaping stories and creating vibrant communities around their brands and personality, products and ideals.

Please refer to my portfolio for samples of my past work.

EDUCATION
University of Pennsylvania, Philadelphia, PA, September 2001 - May 2005
BA with Honors in Comparative Literature - Literary Theory - separate capstone theses in Feminist Political Theory and Behavioral Science/Management

SKILLS

INTERACTIVE:
Basecamp and similar online project management software, MSOffice Suite; Mac OS, WSFTP, HTML 4.0, Google suite - fluency with majority of social media programs in the corporate and private sphere, familiarity with Quark/InDesign and Adobe Creative Suite, web tracking sites trends such as: Google page rank, Quantcast.com, Alexa & bloglines quantification, BlogJuice, Compete.com, and Yahoo links

FOREIGN LANGUAGE:
French - Fluent
Italian - Conversational

WORK EXPERIENCE
The Majora Carter Group, The Bronx, New York, NY	September 2009 - Present
New Media Consult
Develop and execute new media strategy development and dynamic content generation Leading relaunch of the Majora Carter Group website

AWARDS AND HONORS

52nd City Kick Ass Award Winner - 2008:

One of 10 people per year to win 52nd City'scommunity advocacy award in the St. Louis region. Awarded for vanguard innovations in local online media, writing, communications strategy and community organizing on Mississippi River Valley Girl ... and for being a relentlessly positive advocate for the city of St. Louis in a "wide variety of media." Awards ceremony covered by all major newspapers in the St. Louis area.

Assitsante de Langue Fellowship - French Department of Education - 2006-2007:

Awarded with teaching assistantship in French secondary education system for linguistic fluency, excellent recommendations and innovative proposal. Designed and executed a professional English language and skill-set training program for at-risk, French-speaking business studies candidates, ensuring culturally appropriate, interactive and conversational preparation for the business world.

View Lori White's Complete Resume at Emurse.com]]>